> ## Documentation Index
> Fetch the complete documentation index at: https://help.aibuku.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Writing good customer questions

> How to describe your customers and write the questions that give you an honest picture of how AI treats your business.

<Note>
  Customers and prompts are part of [Visibility](/visibility/overview), which some plans include.
</Note>

Your test results are only as good as the questions behind them. A few good customers with realistic questions tell you more than many vague ones.

## Start with real customers

A **customer** in Aibuku is a type of person who buys from you. Describe them the way you would to a new member of staff.

<CardGroup cols={2}>
  <Card title="Vague" icon="circle-x">
    Customer —
    "Wants a haircut."
  </Card>

  <Card title="Useful" icon="circle-check">
    Busy parent —
    "Works full time, two young children, wants haircuts for all three on the same Saturday morning, close to home."
  </Card>
</CardGroup>

When you choose **New customer**, three questions do most of the work:

* **What would you call them?** — a short name you will recognise in reports.
* **What's going on for them?** — their situation, in a sentence or two.
* **What do they want from you?** — what they are looking for.

Pick the customers who matter most to your business first. Your plan sets how many customers you can have, and how many prompts each one gets.

## Mix how plainly they ask

Real people rarely start with your name. They start with a problem. Spread each customer's prompts across the levels:

| Level | Example for a hair salon |
| - | - |
| **Just chatting** | *"Saturday is the only day I get anything done with the kids."* |
| **Hinting at it** | *"The kids' hair is getting really long and school photos are next week."* |
| **Says what they need** | *"I need haircuts for my two kids on Saturday morning."* |
| **Asks for it** | *"Can you recommend a hair salon near me that does children's haircuts?"* |
| **Asks for you by name** | *"Is Willow Lane Salon open on Saturday?"* |

Being found at **Asks for you by name** is easy, and it is left out of your visibility numbers for that reason. Being found when a customer is only hinting at it is the hard part — and where you win customers who did not know you yet.

The fastest way to a good spread: choose **New prompts** → **Suggest a set for me**. By default, Aibuku writes one conversation per customer, with a prompt at each level. It replaces that customer's earlier suggested conversations; the ones you wrote yourself are kept. Read them, and change any that don't sound like your customers.

## Write one from real life

The best prompts are things customers have actually asked you — on the phone, by email, at the counter. Choose **New prompts** → **Write one myself**, pick who says it, and type it as they said it.

You also describe the moment the customer is in:

* **What are they trying to do?** — **Book**, **Buy** or **Ask**.
* **How close are they to buying?** — **Just looking**, **Comparing** or **Ready to buy**.
* **What's pushing them?** — for example **Needs it soon**, **Worried about the price**, **Buying for someone else** or **Can't decide**.
* **Which of your tools should answer?** — the service that should handle it. This is the one thing only you know: it is what the assistant's choice is checked against. (Not asked when you only test your website.)

## Choose how we ask

**How should we ask?** decides how the conversation is played in a run:

| Option | What happens |
| - | - |
| **Only the first prompt** | Only your first prompt is asked. |
| **Every prompt, in the order written** | Your prompts are asked in order, each in a fresh conversation. |
| **Follow up on whatever the AI says** | The first prompt is asked, and each next message reacts to the assistant's reply, a little more directly — like a real customer would. |

Whichever you choose, the conversation stops as soon as the customer gets what they came for. More prompts per conversation give a fuller picture and count more against your prompts per customer; where your plan has a limit, each choice shows how many prompts it uses.

## Keep them current

* Add a **New customer** when you start serving a new kind of buyer.
* Archive a customer who no longer fits: their prompts stay out of new runs. A single prompt that no longer fits can be deleted.
* Check **What to do next** in the [weekly report](/visibility/weekly-report): the questions where another site wins are the ones worth working on.


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