> ## Documentation Index
> Fetch the complete documentation index at: https://help.aibuku.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Insights

> How assistants use your business, how reliably it answers, and what people ask for that you don't offer yet.

**Insights** shows what happened when real assistants used your business. Open it from the sidebar: **Insights**.

<Frame>
  <img src="https://mintcdn.com/aibuku/OewFkA-F0KFO1Dms/images/screens/insights.webp?fit=max&auto=format&n=OewFkA-F0KFO1Dms&q=85&s=3d19660fd93cb276de44ce428c426e91" alt="Insights on the Connector tab: total calls, sessions, active users and success rate, a chart of calls over time, and what people used most." width="2880" height="1800" data-path="images/screens/insights.webp" />
</Frame>

There are two tabs:

* **Connector** — real use of your business by assistants. This page explains it.
* **Visibility** — test results that show how well AI assistants find you. See [The weekly report](/visibility/weekly-report).

Choose **7 days** or **30 days** at the top to set the time period. If you have more than one application, you can pick one to focus on.

## What the numbers mean

| Number | Meaning |
| - | - |
| **Total calls** | How many times an assistant used your business in the period. The change compares it with the period just before. |
| **Sessions** | How many times an assistant connected. This is not the number of conversations or people. |
| **Active users** | Different users the assistants reported. This is not an exact count of real people. |
| **Success rate** | The share of calls that worked. |

Chats in [Try it](/your-business/studio#test-with-try-it) count here too.

## The sections

* **What people used most** — the things people use your business for the most.
* **Asked for, not offered yet** — things people asked for that your business cannot do yet. A good place to find what to add next.
* **By application** — use per application, if you have more than one.
* **By assistant** — use per assistant, such as ChatGPT or Claude.
* **Diagnostics** — technical details, like how fast your business answered.

<Tip>
  Start with **Success rate**. If it is low, check **Requests with errors** on your [Dashboard](/your-business/dashboard). Then look at **Asked for, not offered yet** to decide what to add.
</Tip>

Need help on the page itself? Choose **How to read Insights**.