Visibility is part of some plans only. If your plan does not include it, the Visibility group is not in your sidebar, and the Visibility tab in Insights shows a lock with an example of what you would see. To get it, choose a plan that includes it (see Plans and trial), or choose Ask us to switch this on on that tab.
How it fits together
1
Describe your customers and their questions
In Prompts you add the kinds of customers you have, and the questions they ask. A prompt is one thing a customer might say. See Prompts and runs.
2
Run the test
In Runs you start a test, or turn on Daily check so it runs once a day by itself.
3
Read the report
The weekly report in Insights → Visibility shows how often AI mentions you, how you rank, and what to do next. See The weekly report.
4
Fix your website
Site health checks your website for problems that stop AI from reading it, and tells you how to fix them. See Site health.
Where to find it
In the sidebar, under Visibility:- Prompts — your customers and their questions.
- Runs — the tests and their results.
- Search presence — how Google and AI answers show you next to the competitors you choose. You need to confirm your website first.
- Site health — checks and fixes for your website.
Two parts of every test
Each run tests two things:- Finding your website — can AI find and read your website, and then point the customer to you?
- Using your connector — once an assistant is connected to your business, can it use your services to help the customer? (Your connector is the connection between an assistant and your business. See Connect an assistant.) If your project tests your own MCP server instead, this part is called Using your MCP server.